The Promise Validation
Have a great business idea? Let's prove it.
Stop the guesswork and endless research. This expert-designed AI workflow guides you through a proven 6-step process to validate your business idea and build a plan you can trust.
Get the Workflow
The Fear of Building Something Nobody Wants
Every founder starts with a brilliant idea. But between that spark of excitement and a real, sustainable business lies a valley of doubt and uncertainty. You're likely asking yourself:
- Is this a real problem? Does my solution actually solve a painful, urgent need, or is it just a "nice-to-have"?
- Will people pay for this? It's easy to get positive feedback from friends, but it's much harder to find paying customers.
- Am I biased? How do I separate my passion for the idea from the cold, hard facts of the market?
- Where do I even start? The internet is full of conflicting advice, and generic AI prompts don't provide a systematic path forward. This is where momentum dies.
A Battle-Tested Framework for Founders
This isn't another theoretical guide. The Promise Validation Workflow is a systematic process built from two powerful sources:
- The Lean Startup Methodology: We've integrated the core principles of validated learning, ensuring you build what customers actually want.
- Real-World Founder Insights: We've analyzed countless interviews and podcasts from successful founders to codify how they actually found product-market fit.
This workflow transforms your AI from a simple brainstorming partner into a rigorous validation engine. It forces you to confront the tough questions and build a business on a foundation of evidence, not assumptions.
The 6-Step Validation Methodology
This workflow guides you and your AI partner through a structured, six-step journey to de-risk your business idea.
Step 1: Idea Capture & Refinement
Translate your initial thoughts into a structured concept. We'll use advanced elicitation methods to critique, refine, and strengthen your core idea.
Step 4: Risk & Ethics Assessment
Proactively identify what could go wrong. You'll identify the biggest market, execution, and financial risks and build a clear mitigation plan.
Step 2: Market Analysis
Move beyond guesswork. You'll define a precise customer profile, analyze the competitive landscape, and estimate your real market size.
Step 5: Future-Proofing
Think long-term from day one. We'll use hindsight reflection to establish the core principles that will guide your business to future success.
Step 3: Business Model Validation
Pressure-test how you'll make money. We'll map the customer journey and validate your pricing model and path to profitability.
Step 6: The Promise Validation Card
Synthesize everything into your master blueprint. This is the final, comprehensive output that will guide your every move.
What You Get
By the end of this process, you will have a Promise Validation Card—a single, powerful document that acts as the master plan for your business.
- ✅ A Validated Business Model: A clear value proposition, pricing strategy, and path to profitability.
- ✅ Deep Market Insight: A detailed customer profile and a clear understanding of your unique position.
- ✅ A Proactive Risk Plan: A full assessment of potential threats and a clear plan to address them.
- ✅ A Strategic Brand Guide: Your core values, brand voice, and messaging guidelines.
- ✅ An Actionable Test Plan: A step-by-step guide to testing your idea with real customers using the Landing Page + Ads method.
Why This Is Free (My Strategic Intent)
I'm a founder myself, and I'm testing a hypothesis: Given access to a systematic validation framework, founders will build better, more successful businesses.
This core methodology will always be free. I'm not trying to sell you a subscription. Your feedback helps me refine the process and prove that a structured approach is more powerful than random guesswork. If this workflow helps you build with confidence, that's the only validation I need.