Decision-Making Navigator

Daniel Kahneman, the Nobel laureate who wrote the quintessential book on cognitive bias, admitted something in a podcast I was listening recently. He confessed he’s just as prone to flawed thinking as anyone.

That admission stopped me in my tracks. If the world's foremost expert can't escape bias, what chance do the rest of us have?

We're often told to "trust our gut," but Kahneman’s advice is the opposite. He suggests using a structured process, an algorithm, to make better decisions.

This reminded me of the chaotic days of my first stint when working in a startup, running on pure instinct. Our reliance on memory and gut-feel was a system designed to fail, and it nearly did.

I realized we don't need better instincts for critical decisions; we need a better process. That’s why I built the Decision-Making Navigator, a workflow to counteract our built-in flaws.

It is an algorithm for your mind, designed to guide you from a defensive crouch to a state of curious exploration. It forces you to challenge your assumptions before you commit.

A great decision is not a stroke of genius. It is the output of a reliable system.